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McKnight's Workforce Development Forum

Register for Your Free Live Virtual Event Now:

"McKnight's Workforce Development Forum"

The event kicks off Tuesday, August 15 @ 10:30am ET.

The 2023 McKnight’s Workforce Development Forum is a must-attend event for anyone with employees. Period. The pandemic may have exacerbated the difficulties of fully staffing a long-term care, senior living or home care operation. But recruitment and retention will be ongoing challenges, no matter what time frame. Attendees will be offered a series of webinars with practical, workable ideas to improve employee recruitment and retention. These battles won’t go away. The McKnight’s Workforce Development Forum is a way to keep up the good fight.

Participants will learn about the latest methods and research for what’s working and what might not be such a good idea. Also addressed will be which of the “old” approaches are still a good idea, and why. This is an outstanding event that all managers and hiring personnel in long-term care, senior living and home care should check out. One registration will enable attendees to take part in as many presentations as they wish. Attendees can earn up to 3 CE credits. 



Session 1: 10:30 AM ET - Sponsored by Pinnacle Quality Insight

Using a career ladder to recruit and retain long-term employees

Professional caregiving offers one of the highest career growth opportunities out of any industry, but your employees don’t know that. Because if they did, the long-term care industry wouldn't rank among the top five industries with the highest workforce shortages.

As training continues to be the biggest complaint among employees and customers in the senior living and care industry, it's time to start leading employee recruitment and retention with the industry’s No. 1 differentiator: career ladders.

Attendees will learn:

  • How to turn the industry’s top complaint into your company's best marketing asset.
  • Ways to apply data-driven motivation tactics that get your staff members to complete training before turning over.
  • The importance of training for compliance and implementing specialty learning paths.
  • The steps to building a career ladder that eliminates the biggest training obstacles.
  • The key metrics of a successful career ladder that improves employee and customer satisfaction


  • Michael Walpole, Director of sales at Home Care Pulse

*By attending this session in it's entirety, you will receive 1 CE credit


Session 2: 12:00 PM ET - Sponsored by KARE

1099 worker models: Not all are created equal

Retaining reliable staff is a universal challenge. Many post-acute and senior care companies turn to alternative staffing solutions for assistance when there are staffing gaps. There have been recent discussions meant to scare those in senior care away from 1099 caregivers in favor of W-2 agency staff. However, every 1099 worker is not created equal. In fact, many in senior care are already using contractors, and don’t even realize it. Who bears the risk — do you?  

In this session,  attendees will learn about : 

  • Utilization of independent contractor models
  • Legal exposure for communities whether they have 1099 or W2 workers
  • Co-employment
  • How you are covered or not covered


  • Laura Cambria, SVP of Operations at KARE

  • Ben Sandahl, Shareholder at Littler

*By attending this session in it's entirety, you will receive 1 CE credit


Session 3: 1:30 PM ET - Sponsored by IntelyCare

Building a culture that retains experienced LTC nurses

As long-term care grows more complex, experienced nurses are essential for managing residents' complex needs and mentoring younger staff. Last year nursing assistants and aides were turning over at a 10% higher rate than nurses, but that's starting to flip. Recent reports point to a higher percentage of RNs who are now considering leaving their roles.

With an estimated 900,000 more expected to leave by 2027, facilities must undergo a cultural shift to retain these crucial nursing veterans. In this timely webinar, former long-term care owner and operator Sean Carney and IntelyCare’s Director of Education Rachel West will share actionable tactics for fostering a culture that motivates experienced nurses to elevate your facility. Webinar attendees will gain valuable insights into the following key areas: 

  • The profound impact of trust, transparency and open communication on culture. 
  • The significance of fair and equitable reward systems and disciplinary processes in cultivating a positive culture. 
  • The importance of providing access to continuing education and establishing clear career advancement paths. 
  • Strategies for turning external staff into a valuable cultural asset. 

Don't miss this opportunity to discover practical strategies to help your facility build a culture where experienced nurses feel motivated and supported to provide the best care possible. 


  • Sean Carney, AVP Partnerships at IntelyCare

  • Rachel West, MHA, MSN, RN, Director of Education at IntelyCare

*By attending this session in it's entirety, you will receive 1 CE credit

Offered Free by: McKnight's
See All Resources from: McKnight's

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