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McKnight's Online Forum

Register for Your Free Live Virtual Event Now:

"McKnight's Online Forum"

The event kicks off Thursday, November 9 @ 10:30am ET

Each session has been designed to help you survive and thrive. Best of all, registration is free. All you have to do is sign up. Doing so will allow you to hear from some of the industry’s top minds.

Session 1: 10:30 AM ET - Sponsored by ComForCare
Strategies for implementing person-centered Parkinson's care

During this session, we will address the pressing issue of Parkinson's disease (PD), a condition affecting nearly one million people in the U.S., and projected to rise to 1.2 million by 2030. PD is the second-most common neurodegenerative disease, following Alzheimer's disease, and sees nearly 90,000 new diagnoses in the U.S. each year (source: Parkinson's Foundation). For Aging Services professionals, having effective strategies for delivering person-centered care to individuals living with PD is crucial.

Our speaker, Melissa Morante, Co-Owner and Chief Marketing Officer of ComForCare Home Care, a private duty and home care agency serving south Florida, will provide insight into Parkinson's disease (PD). She will delve into the latest approaches, best practices, and innovative techniques that empower Aging Services professionals to help prioritize the unique needs, preferences and quality of life of those living with PD.


  • Define Parkinson's disease (PD) and explain its progression.
  • Identify strategies for caring for individuals living with PD.
  • Identify three strategies and additional resources for promoting person-centered care.
  • Describe three key aspects of the person-centered care philosophy as applied to older adults with PD receiving Home and Community-Based Services (HCBS).


  • Melissa Morante, Co-Owner and Chief Marketing Officer at ComForCare Senior Services 

Session 2: 12:00 PM ET - Sponsored by: SmartLinx
Be ready for 2024 with these workforce management trends and strategies

As we look to 2024, senior care providers are experiencing a perfect storm of workforce challenges including staffing shortages, a new proposed staffing mandate, and the mission critical goal of providing optimal quality of care while streamlining operations. While these challenges aren’t new, and are sure to evolve, there is an opportunity to get ahead of them with the right strategies in place.

In this webinar, we will address long-term care workforce trends and share industry insights and proactive strategies to be ready for workforce challenges in the coming year.

  • Learn what workforce management trends and challenges we expect to see in 2024 and the implications of these trends.
  •  Discover workforce management best practices for the long-term care industry and how to implement them to achieve better business and patient outcomes in 2024.
  • Gain direct insights into how technology automation can simplify intricate processes, improve efficiency, enhance patient care, and provide better visibility into staffing fluctuations.


  • Marshall Dobbs, Director of Product Development at Smartlinx

Session 3: 1:30 PM ET - Sponsored by: One Eagle
Employee Retention Credit in LTC: A complete guide with IRS updates

Long-term care, home care and senior living operators can participate in the Employee Retention Credit, potentially saving hundreds of thousands of dollars per location. 

This program has not expired. You can still claim it even if you took Paycheck Protection Program. Unfortunately, many are still missing out

Organizations impacted by government orders or those that have seen decreased revenue during the COVID-19 pandemic may be eligible for the ERC of up to $26,000 per employee. 

This must-attend webinar will help long-term care, home care and senior living operators learn whether they qualify for the credit, and explain how to navigate it.

Plus, learn the latest news from the IRS and what it means for your business.

Attendees will learn:

  • The most up-to-date information from the IRS regarding the Employee Retention Credit and what it means.
  • Qualification criteria and requirements for long-term care, home car and senior living businesses to claim ERC 
  • How a multimillion dollar home health organization was able to successfully navigate the ERC program. 
  • How to ensure you're protected when filing


  • Sadler Graham, President of One Eagle Advisory
  • Matt Eddleman, EA, Managing Director, Strategic Tax Planning 
  • Teri Ellerbe, Owner and Administrator at Assisteo Home Health
  • Arnie Braasch, Owner at Assisteo Home Health


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